China leads the world in e-commerce. More than 40% of the world’s e-commerce transactions take place in China.
Local Chinese tech champions such as Alibaba, Tencent and JD dominate a rapidly growing e-commerce landscape. Chinese consumers are mobile savvy, so much so that even older generations are comfortable with mobile commerce and purchasing online to offline (O2O) services. In addition, Chinese consumers are comfortable using trusted digital payment methods.
For foreign companies, e-commerce platforms are an effective way to introduce their products and services to the huge Chinese domestic market overnight. Foreign companies often face challenges when dealing with e-commerce platforms, such as inventory management, customs clearances, aftersales services, bounded and unbounded warehouse solutions. Acadia continues to assist foreign brands to manage their online platform presences to generate sales in China.