About Acadia Advisory: Greater China Services Firm

About us

Acadia Advisory Group is a Greater China-focused professional services firm, providing market entry advisory, accounting, tax, human resources and business outsourcing services to international investors.

Operational throughout China, our mission is to guide foreign companies through China’s complex regulatory environment and assist them with all aspects of establishing, maintaining and growing their business operations in the region.

With more than 15 years of experience working with foreign companies, our professional teams are close to the local authorities, banks, and business consultants, ensuring clients are able to leverage our resources locally. We are the one-stop service provider and your trustworthy partner for growth in Greater China.

Our clients are international companies focused on investing in the Chinese market and Chinese companies in search of outbound investment opportunities, from multinational corporations and public companies to dynamic SMEs and investment funds worldwide.

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Jack Wu

Jenny Chen

Frankie Ng

Henry Wang

Summer Zhao

Hilda Liu

Aileen Shen

Freya Wang

Joyce Cao

Ellie Chen

Careers Join us Careers Join us

Leadership

Partner leadership

Experienced leaders in accounting, tax, HR, payroll, and cross-border corporate services.

Jack Wu

Partner

Jack leads the Acadia team with an extensive background in international accounting and taxation and a keen understanding of practical issues that arise while doing business in China. Jack has experience working in China on virtually all kinds of business operations including setting up a legal structure, market entry, human resource strategy, taxation, accounting, import/export regulations, sourcing, and cross boarder fund flows.

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Having assisted over 300 foreign companies with their China expansion projects Jack’s career has risen alongside the unending increase of foreign investment in China. He and his team have been a trusted partner to Sino-foreign Joint Ventures, manufacturing plants from setup to maturity, Fast Moving Consumer Good brands, and restaurant chains. Recently as China has increasingly opened more commercial, industrial, and financial sectors to foreign investment, Jack has proved an invaluable asset to tech and health care companies, banks, and asset management companies entering China.

Jack Wu is a US certified Certified Public Accountant (CPA). He received his MBA from East Tennessee State University in 2008 and has worked in the US in the Financial consulting industry. Jack started his career in 2005 as a finance manager for the hospitality consulting firm Total Scope in Atlanta, Georgia. He moved to Hong Kong in 2008 and joined Dutch corporate service provider Orangefield Group. Once in China, Jack was tasked with starting the firm’s first office in Shanghai. When technology and services platform Vistra acquired Orangefield in 2015, Jack became an Executive Director at Vistra. He headed its International Expansion Service division until January 2020.

Jack is a frequent speaker in foreign chambers of commerce, he has given speeches globally including in the United States, Canada, United Kingdom, Germany, Singapore, Mainland China and Hong Kong.

His client portfolio includes the American Textile Company, GoDaddy, Burger King, OceanSpray, DreamWorks, BRF, Telus, Ivey Business School, and Mentice Healthcare.

Jenny Chen

Partner

Jenny Chen leads HR and payroll services at Acadia Advisory Group. Her team provides a wide range of HR and payroll services including compensation & benefits, people strategy & performance, and learning & development, using technology as an enabler.

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Jenny has solid knowledge and experience in PRC Labor Laws and Individual Income Tax Laws. She has over 10 years of experience in providing HR advisory and people strategy to both international businesses in China and domestic corporations. Her areas of expertise include HR policies design, talent retention, employee relationship, labor dispute, labor arbitration, individual tax planning, performance management, global mobility, Chinese work visas.

Prior to joining Acadia, Jenny was a senior manager at Vistra, leading HR and payroll services team. She has served clients across various industries, including manufacturing, medical & healthcare, food & beverage, education, technology, and e-commerce.

Jenny also has deep insights and practical experience in share services center set up and operations and HR software development and implementation.

Jenny holds a Bachelor’s degree from the Shanghai International Studies University.

Frankie Ng

Partner

Frankie leads the Acadia team in Hong Kong with over 24 years of extensive experience in the financial industry. He specialized in providing accounting, taxation, company incorporation and secretarial and consultancy services in Hong Kong.

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Before joining Acadia, Frankie was the Executive Director of Vistra Group, a leading international corporate and consultancy services provider. He was responsible for travelling around different cities in mainland China to manage the channel business for the group, meeting with clients and provide possible corporate service solutions based on their situation and needs. He also possessed solid knowledge and experience in Hong Kong Corporate tax and Individual income tax while he was worked for the Ernst & Young, a well-known international accounting firm as well as the Hong Kong Inland Revenue Department in the past.

Frankie is a Hong Kong Certified Public Accountant (CPA). He obtained his bachelor’s degree in accountancy from Hong Kong in 1999. He is currently a member of Hong Kong Institute of Certified Public Accountants (HKICPA). He is also a Chartered Tax Advisor in Hong Kong and a fellow member of The Taxation Institute of Hong Kong. He is currently being appointed as the independent non-executive Director of a Hong Kong company listed on the Hong Kong Stock Exchange. He acts as the chairman of the company’s audit committee and the member of remuneration committee and nomination committee for the company.

Specialists

Accounting, tax, and HR

Henry Wang

Manager, Accounting & Tax Services

Henry Wang is the leader of the Finance and Tax team at Acadia Advisory Group. With 10 years of extensive cross-border experience gained at Fortune 500 companies and world-leading accounting firms, he has developed profound expertise in China tax compliance, tax advisory, financial risk control, and financial analysis. Henry specializes in assisting multinational and local clients in optimizing tax positions, enhancing reporting accuracy, and implementing practical accounting AI solutions that have significantly improved operational efficiency. He is a Certified Financial Risk Manager (FRM) and holds a Master’s degree in Accountancy from Bentley University in the United States.

Summer Zhao

Supervisor, Accounting & Tax Services

As our Accounting Supervisor, Summer Zhao brings over eight years of extensive experience in corporate finance and accounting to our team. Her background, developed at Freshippo, provided her with a robust foundation in managing financial operations for a high-volume retail business. Summer is instrumental in ensuring financial precision and strategic oversight for our clients. She expertly manages complex account reconciliations and international non-trade payments, providing seamless financial and compliance operations for distinguished clients.

Hilda Liu

Supervisor, HR Services

Hilda Liu is a senior HR expert with eight years of deep specialization in the field. She holds a master’s degree in Human Resources and possesses core expertise in compensation and benefits, tax compliance, foreign employee work visas, and labor law. Dedicated to delivering precise, compliant, and efficient solutions, Hilda is committed to creating value for both enterprises and employees. Throughout her career, she has held key roles within Fortune 500 companies and served as an external HR consultant for numerous well-known enterprises.

Aileen Shen

Senior Associate, Accounting & Tax Services

Aileen Shen is a senior accountant with a Master’s in Finance from King’s College London and years of experience in financial auditing. With a background in top-tier accounting firms and large corporations, she has developed profound experience in IPO auditing, group audit management, internal controls, and financial business partnering. She is highly proficient in Chinese tax regulations and accounting software such as Kingdee, Yonyou, Netsuite, and Workday.

Freya Wang

Senior Associate, Accounting & Tax Services

Freya Wang is a data-savvy finance professional with a master’s degree from The Hong Kong Polytechnic University, and a solid foundation built at a leading public accounting firm. With expertise in full-cycle accounting and financial consulting, she specializes in transforming complex data into actionable business insights. She is highly proficient in leveraging advanced technologies including Python, SQL, Power BI, and Tableau to automate financial processes, build predictive models, and deliver deep-dive analysis for strategic decision-making. This unique blend of accounting expertise and data analytics enables her to provide clients with forward-looking, data-driven solutions.

Joyce Cao

Senior Associate, Accounting & Tax Services

Joyce Cao is an accomplished Senior Accountant with extensive expertise in the e-commerce sector, specializing in comprehensive accounting operations and tax compliance. Leveraging her solid accounting background, she autonomously oversees the complete order accounting cycle for leading E-platforms including Tmall, RedNote, and Douyin. Joyce demonstrates excellence in managing complex transactional scenarios with precision and efficiency. Furthermore, she exhibits advanced proficiency in utilizing ERP systems to enhance financial digitalization, providing robust support for data-driven accounting management.

Ellie Chen

Senior Associate, Accounting & Tax Services

Ellie Chen, CTA, specializes in optimizing internal financial accounting and processes. She excels at restructuring financial accounting systems to enhance management efficiency and utilizes her tax expertise to help businesses proactively mitigate tax risks. With her deep understanding of business operations, she transforms financial frameworks into a solid foundation for steady corporate development, providing support for sustainable growth.

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Work with a team that knows China operations

From first entity setup through accounting, payroll, and licensing, we support foreign-invested companies across Greater China.

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