About Us

Acadia Advisory Group is a Greater China-focused professional services firm, providing market entry advisory, accounting, tax, human resources and business outsourcing services to international investors.

Operational throughout China, our mission is to guide foreign companies through China’s complex regulatory environment and assist them with all aspects of establishing, maintaining and growing their business operations in the region.

With more than 15 years of experience working with foreign companies, our professional teams are close to the local authorities, banks, and business consultants, ensuring clients are able to leverage our resources locally. We are the one-stop service provider and your trustworthy partner for growth in Greater China.

Why we are different?

  • With over 15 years of experience, we have successfully helped over 500 companies enter China and overseas markets.
  • Chinese founders who understand the Chinese culture and business landscape, who were educated in the West and are committed to the highest service standards.
  • Being closely connected with local governments, we have access to firsthand information on tax incentives, subsidy schemes, and banking supports.
  • “People first” business mentality (build clients and employees ownership) and strong “can-do” attitude and culture.
  • Strong accounting capabilities, familiar with China GAAP, US GAAP, IFRS and conversions between different accounting systems.
  • Flexible HR hiring and PEO solutions to match companies of all sizes.
  • A client service team to hand hold clients from beginning to finish.

Jack Wu

Partner, Acadia Advisory Group

Email: [email protected]

Jack leads the Acadia team with an extensive background in international accounting and taxation and a keen understanding of practical issues that arise while doing business in China. Jack has experience working in China on virtually all kinds of business operations including setting up a legal structure, market entry, human resource strategy, taxation, accounting, import/export regulations, sourcing, and cross boarder fund flows.

Having assisted over 300 foreign companies with their China expansion projects Jack’s career has risen alongside the unending increase of foreign investment in China. He and his team have been a trusted partner to Sino-foreign Joint Ventures, manufacturing plants from setup to maturity, Fast Moving Consumer Good brands, and restaurant chains. Recently as China has increasingly opened more commercial, industrial, and financial sectors to foreign investment, Jack has proved an invaluable asset to tech and health care companies, banks, and asset management companies entering China.

Jack Wu is a US certified Certified Public Accountant (CPA). He received his MBA from East Tennessee State University in 2008 and has worked in the US in the Financial consulting industry. Jack started his career in 2005 as a finance manager for the hospitality consulting firm Total Scope in Atlanta, Georgia. He moved to Hong Kong in 2008 and joined Dutch corporate service provider Orangefield Group. Once in China, Jack was tasked with starting the firm’s first office in Shanghai. When technology and services platform Vistra acquired Orangefield in 2015, Jack became an Executive Director at Vistra. He headed its International Expansion Service division until January 2020.

Jack is a frequent speaker in foreign chambers of commerce, he has given speeches globally including in the United States, Canada, United Kingdom, Germany, Singapore, Mainland China and Hong Kong.

His client portfolio includes the American Textile Company, GoDaddy, Burger King, OceanSpray, DreamWorks, BRF, Telus, Ivey Business School, and Mentice Healthcare.

Jenny Chen

Partner, Acadia Advisory Group

Email: [email protected]

Jenny Chen leads HR and payroll services at Acadia Advisory Group. Her team provides a wide range of HR and payroll services including compensation & benefits, people strategy & performance, and learning & development, using technology as an enabler.

Jenny has solid knowledge and experience in PRC Labor Laws and Individual Income Tax Laws. She has over 10 years of experience in providing HR advisory and people strategy to both international businesses in China and domestic corporations. Her areas of expertise include HR policies design, talent retention, employee relationship, labor dispute, labor arbitration, individual tax planning, performance management, global mobility, Chinese work visas.

Prior to joining Acadia, Jenny was a senior manager at Vistra, leading HR and payroll services team. She has served clients across various industries, including manufacturing, medical & healthcare, food & beverage, education, technology, and e-commerce.

Jenny also has deep insights and practical experience in share services center set up and operations and HR software development and implementation.

Jenny holds a Bachelor's degree from the Shanghai International Studies University.

Lena Qian

Finance & Taxation

Email: [email protected]dvisory.com

Lena Qian leads the finance and taxation services team at Acadia Advisory Group.

Lena started out her career as a finance and tax advisor in the largest state owned BPO company. With rotational roles and assignments over a decade, she had rich case experience and practical skills in budgeting, forecasting, financial analysis, financial modeling, management reporting, finance restructuring, finance ERP implementation, Due Diligence, tax health check and setting Business Strategies.

Prior to joining Acadia, Lena was a client service manager in an international consulting firm headquartered in Hong Kong, where she built a high-performing Finance and Tax team and drove transformative innovation in successful delivery of all finance and taxation services. In her 7 years tenure, she also set up the company’s first regional share service center in southern China. Lena enjoys putting the customer-centric and continuous self-improvement mindset into her day to day works.

Lena is a China Certified Management Accountant, Certified Strategy & Competitiveness Analyst with a demonstrated history of working for a variety of industries.

Our Clients

Our clients are international companies focused on investing in the Chinese market and Chinese companies in search of outbound investment opportunities. Clients range from multinational corporations, dynamic small-and medium enterprises, public companies and investment funds from all over the world.

40% of our clients are from North America with another 40% from EU, the UK and Australia, from multi-industries including:

  • Aerospace
  • Agriculture
  • Architecture
  • Automotive
  • Construction
  • Ecommerce
  • Education
  • Entertainment
  • Food & Beverage
  • Health Care
  • Logistics
  • Oil & Gas
  • Professional Services/Consulting
  • Renewal Energy
  • Software Design
  • Textile

Acadia’s accounting team has done an excellent job in helping us with remitting funds in and out of China. They advised us at the beginning of the transaction and represented us to communicate with local banks and authorities to ensure a smooth transaction. We take pleasure in recommending Acadia’s services to companies who are looking for reliable support in China.

Jean Landreville

CFO - TeNeT Fintech Group Inc.

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